Making a statement can be a bold move. It can also be wimpy. It all depends on the way you present yourself, what you say, how you say it, how you’re dressed, and how you act. In fact, it’s impossible NOT to make a statement. It’s kind of like nonverbal—you cannot, not communicate. So if you’re going to make a statement, why not make it worthy.
In social media marketing, it’s the same way. You’re going to make a statement by what you present online in some way, whether you like it or not. Even your absence makes a statement! That may be hard to read. You may be thinking, “I don’t have time to do this social media thingy,” or that it’s just not in your wheel house or not on your horizon. All of us are trying to run a business; all the more reason to use social media in your marketing efforts. The future is no longer out there—it’s here and it’s time to use it to create your presence online by making a statement about who you are and what you can do to help people with your business.
Ric Dragon, author of Social Marketology, says “Social can be the lighter fluid on the marketing bonfire.” So, if your statement is excellence and your brand is solid, social media will enhance and boost your presence online.
Make no mistake. The statement you make has to start with a presence that is positive because what you start with will be even more pronounced in social media. In fact, the attitude you present through your message and the tone it sets will be as if under a magnifying glass for all the world to see.
So, once you know your statement is quality, establish that statement online and show that you are a force to be reckoned with in your market. Brett Relander, founder of Tactical Marketing Labs, lays out three areas you need to focus on to create that online presence.
1. Personality: your social media accounts should each have a personality, reflecting your company’s online goals and the medium i.e. Facebook, Twitter, etc.
2. Borrow Creatively: (oh, and, ethically). Study and parrot what other businesses who are successful in social media are doing: headlines, profiles, techniques. What are they doing that sets them apart and gets them noticed?
3. Content Strategy: Regarding blogs and postings, have you given thought to the strategy behind what is presented and when? Creating a regular schedule of postings at least once a week will tell everyone you are alive and well and you’ve put thought into your content.
Remember: You’re going to make a statement by what you present online in some way, whether you like it or not. Even your absence makes a statement! What is your business doing in social media to make a statement? www.kromamarketing.com