George Lewis – When The Saints Go Marching In

Yesterday I went to a funeral. I know you must be thinking, “Why in the world do I want to read a blog about going to a funeral?” But it wasn’t just any funeral. It was a celebration of a man my family has known for many years, who has impacted his world, who has made an impression so great, people from all over the world wrote epitaphs of love, honor, and respect. If you had been sitting there and hadn’t known him, you would be able to walk out of that church with a great admiration for the man.

It got me thinking, what do I want people saying about me when I’m gone? And what about you–what do you want people to say about you when you are gone?

But why plan for the end of life when you could plan for now; so what do you want people saying about you tomorrow? And what about your business–what do you want people saying about your business tomorrow?

It doesn’t have to take a funeral to put things in perspective. Or does it?

I think by now you’ve read the statements regarding the importance of social media. If you aren’t using social media for business, you could be playing your own funeral dirge . . . soon.

Jeremy Blanton in The Social Revolution says,“The ROI of Social Media is your business will still exist in 5 years,”and he said that in June of 2011.  Eric Qualman said in May 2010, “Social Media isn’t a fad, it’s a fundamental shift in the way we communicate.” He also said, “We don’t have a choice on whether we DO social media, the question is how well we DO it.” We are almost in 2013. Watch this:  http://youtu.be/QUCfFcchw1w

It’s not too late but you’ve got to jump on board now or you could be hearing this soon:

Magnificent Sevenths – Funeral Procession: In the Sweet Bye and Bye

Talk to us . . . does social media make you feel impending doom or celebration? We can help you celebrate and embrace the future instead of dread it. www.kromamarketing.com


Tweets, Posts, Blogs … and Our Election!

I know we are taught to never mix politics and business, but the impact of social media on this election is worth taking a look at.

“More tweets were sent during the first two days Republicans gathered in Tampa this week than in the entire 2008 election campaign,” according to chron.com. Yes, social media is abuzz these days in southern Florida. If it’s good enough for the GOP, and the Dems next week in Atlanta, it’s definitely a medium good enough for the rest of us.

Katie Harbath, Facebook’s chief liaison with political campaigns, says “Romney’s digital team deserves credit for its high level of engagement with its core audience. You’ve got to have good content that’s compelling,” she said. “The Romney campaign does a great job with this.”

Google spokeswoman, Samantha Smith, says the goal for Republican and Democratic conventions is for online connection between candidates and voters. “Even when they’re watching the conventions [on TV], voters are usually doing so with their mobile device in their hand or their laptop within reach,” she said.

However, connection is one thing but what really matters is engagement. “It really doesn’t matter how many people you have following you,” said Zac Moffatt, digital director of the Romney campaign. “It’s how many people you engage.” A candidate can boast about their “likes” or followers but are they “buying in” to the candidate?

According to chron.com, “Moffatt dismisses such numbers as ‘vanity metrics’ and says his campaign has been more effective at using social media to shape the campaign debate. As evidence, he points to the ongoing effort to embarrass President Obama after his ‘you didn’t build this’ comment about American business. The story generated little buzz in the mainstream media, Moffatt said, but Romney supporters ‘kept a narrative going that wouldn’t have happened without social media.’”

So how does this translate to doing business? When companies engage social media for their day to day business the hub bub usually surrounds the numbers. Social media specialists are now saying the numbers really don’t matter unless the people are paying attention to your product or service. It’s the quantity versus quality issue.

Kipp Bodnar, an inbound marketing strategist at HubSpot and the author, along with Jeffrey Cohen, of The B2B Social Media Book, says the companies need to ask some very key questions:
“Am I creating content at a consistent frequency that works for my business and is the content that I’m publishing…interesting to my audience? Are people actually finding it? Are people actually reading it?” Kipp says we should be focusing on “educating, entertaining, and informing my target audience, and in doing so I’m going to be able to convert a portion of those people into customers.”
The official GOP hashtag is #GOP2012; the Democratic hashtag is #DNC2012.

So what do you think about this all? How much will social media play a role in this election compared to those in the past?

Kroma Marketing – Thanks for your time and interest in our article!

What Are You Looking Forward to Most in 2012??

We want to know! What is it that you are most looking forward to in the coming year? If you are excited about something other than what we have listed…comment below and tell us!!

For all things marketing, visit Kroma Marketing.