Epitaph

George Lewis – When The Saints Go Marching In

Yesterday I went to a funeral. I know you must be thinking, “Why in the world do I want to read a blog about going to a funeral?” But it wasn’t just any funeral. It was a celebration of a man my family has known for many years, who has impacted his world, who has made an impression so great, people from all over the world wrote epitaphs of love, honor, and respect. If you had been sitting there and hadn’t known him, you would be able to walk out of that church with a great admiration for the man.

It got me thinking, what do I want people saying about me when I’m gone? And what about you–what do you want people to say about you when you are gone?

But why plan for the end of life when you could plan for now; so what do you want people saying about you tomorrow? And what about your business–what do you want people saying about your business tomorrow?

It doesn’t have to take a funeral to put things in perspective. Or does it?

I think by now you’ve read the statements regarding the importance of social media. If you aren’t using social media for business, you could be playing your own funeral dirge . . . soon.

Jeremy Blanton in The Social Revolution says,“The ROI of Social Media is your business will still exist in 5 years,”and he said that in June of 2011.  Eric Qualman said in May 2010, “Social Media isn’t a fad, it’s a fundamental shift in the way we communicate.” He also said, “We don’t have a choice on whether we DO social media, the question is how well we DO it.” We are almost in 2013. Watch this:  http://youtu.be/QUCfFcchw1w

It’s not too late but you’ve got to jump on board now or you could be hearing this soon:

Magnificent Sevenths – Funeral Procession: In the Sweet Bye and Bye

Talk to us . . . does social media make you feel impending doom or celebration? We can help you celebrate and embrace the future instead of dread it. www.kromamarketing.com

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POWER TO THE PEOPLE!

Who has the power? In a consumer driven society, it would be nice to think that the people who control business decision making—the CEO, the CFO, the COO, or even the CSO—would be the power dealers in business. Ah . . . you would be wrong. In fact, you couldn’t be more wrong. Now, more than ever before, business must bow down to the power-brokers:  the people. And social media is their weapon.

We’ve seen multiple examples of the social media impact on politics, especially lately, on this “eve” of one of the most important elections to date. We’ve seen the immediacy of social media impact on entire countries and their dictators (see the infographic below). An example of social media in the everyday workings of government was recently presented by Odysseus Bostick, educator, social media believer and speaker for TedX  conference in Santa Monica on “Collaborative Governing Through Social Media” when he talked about Cory Booker, Mayor of New York/New Jersey.

“He’s like a dynamo. He just never stops. He has over a million people following him on Twitter; a lot of them living in the city. They use it because he responds. And they’ll ask him [something] . . . because they know Mayor Booker will answer it. He actually answers them which builds a relationship between him and his constituents. And it’s every day and it’s real and it’s in real time and it’s instantaneous. And so that’s kind of a mutually beneficial relationship because he always knows what’s wrong, when it goes down, and who’s complaining. With other social media tools, he can actually aggregate all the tweets that come to him geographically and pin point series of problems.”

And so it is in business. It’s the people the business serves that have the power. If the business owners, C-levels, management, or front liners don’t have people, they don’t have a business. If they don’t have a buyer, they don’t have an income. If they don’t have anyone listening, they don’t have an audience. It’s really pretty simple, isn’t it? Yet, do we really get it? Those in business may keep taking the baton back, as if they had in the first place, because, frankly, BUSINESSES WANT THE POWER! Right?

Consider this . . . If the people have the power, what do businesses do differently that hasn’t been working for them up until this moment? That is the million dollar question, isn’t it? Because, if a business can answer that, they might just do business right.

What do you think needs to be done differently in “business” (yes, I’ll let you act like it’s hypothetical)? We would love to hear from you! www.kromamarketing.com

Social Media’s Crib Sheet

“To business that we love we rise betime, And go to’t with delight.”
Antony and Cleopatra, IV.iv

Remember in school when you were told you had to read a Shakespearean work and you had that pit in your stomach because you knew when you actually sat down to try and read it you would have no idea what they were talking about. What was the first thing you did? You went for the crib sheet or “Shakespeare for Dummies,” the days before there were “SparkNotes” websites.

The social media layman probably feels the same way when it comes to navigating through the throngs of various types of networking sites and media share possibilities! IT’S TOO MUCH INFORMATION! Not only that, sometimes it’s in a @completely #different #language!

In talking to a client the other day about the state of their social media assets, I realized they really didn’t have a clue about what we were doing as their marketing firm. They sort of knew we were “posting” and “blogging”, linking and connecting but they really didn’t understand the “why” or the “how” of what we did and how that impacted their business (even with analytic reports every month). It was amazing to watch the client’s face when she began to get it. In fact, it really kind of scared her a little. We were bringing in business!

Those of us in the throes of this business every day lose touch with our clients’ level of understanding. So if you are a little “social media illiterate” here’s a “cheat sheet” breakdown of the top tier in social media. Or in the spirit of Shakespeare, “Hither thou to thine crib sheet (below) and make haste, pray thee, to possess thine social media wisdom!”

What’s got you scratching your head in the social media world? We would love to hear from you! www.kromamarketing.com

Making a Statement

Making a statement can be a bold move. It can also be wimpy. It all depends on the way you present yourself, what you say, how you say it, how you’re dressed, and how you act. In fact, it’s impossible NOT to make a statement. It’s kind of like nonverbal—you cannot, not communicate. So if you’re going to make a statement, why not make it worthy.

In social media marketing, it’s the same way. You’re going to make a statement by what you present online in some way, whether you like it or not. Even your absence makes a statement! That may be hard to read. You may be thinking, “I don’t have time to do this social media thingy,” or that it’s just not in your wheel house or not on your horizon. All of us are trying to run a business; all the more reason to use social media in your marketing efforts. The future is no longer out there—it’s here and it’s time to use it to create your presence online by making a statement about who you are and what you can do to help people with your business.

Ric Dragon, author of Social Marketology, says “Social can be the lighter fluid on the marketing bonfire.”  So, if your statement is excellence and your brand is solid, social media will enhance and boost your presence online.

Make no mistake. The statement you make has to start with a presence that is positive because what you start with will be even more pronounced in social media. In fact, the attitude you present through your message and the tone it sets will be as if under a magnifying glass for all the world to see.

So, once you know your statement is quality, establish that statement online and show that you are a force to be reckoned with in your market. Brett Relander, founder of Tactical Marketing Labs, lays out three areas you need to focus on to create that online presence.

1. Personality: your social media accounts should each have a personality, reflecting your company’s online goals and the medium i.e. Facebook, Twitter, etc.

2. Borrow Creatively: (oh, and, ethically). Study and parrot what other businesses who are successful in social media are doing: headlines, profiles, techniques. What are they doing that sets them apart and gets them noticed?

3. Content Strategy: Regarding blogs and postings, have you given thought to the strategy behind what is presented and when? Creating a regular schedule of postings at least once a week will tell everyone you are alive and well and you’ve put thought into your content.

Remember: You’re going to make a statement by what you present online in some way, whether you like it or not. Even your absence makes a statement! What is your business doing in social media to make a statement?  www.kromamarketing.com

Social Media Facts & Figures

Future growth – An estimated $716 million will be spent on social media this year.

A Negative customer review on YouTube, Twitter, or Facebook can cost a company about 30 customers.

The world spends over 110 billion minutes on social networks and blog sites.

What Makes People Retweet?

  • Interesting content – 92%
  • Funny – 64%
  • Personal connection – 66%
  • Incentive – 32%
  • Celebrity tweet – 21%

Facebook User Averages          

  • 2.7 billion likes everyday
  • 20 minutes time spent per day
  • 250 million photos uploads daily
  • 57% female/43% male
  • 130 friends & 80 page likes

Fortune 100 Companies Averages

  • 27 tweets per week
  • 3.6 Facebook posts per week
  • 7 blog posts per month
  • 10 videos per month

World’s Most Popular Brands Online (in order)

  • Google – 82%
  • Bing – 62%
  • Facebook – 54%
  • Yahoo! – 53%
  • Microsoft – 48%
  • YouTube – 47%
  • Wikipedia – 35%
  • AOL – 27%
  • Ebay – 26%
  • Apple – 26%

For more about Kroma Marketing, contact us here.
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Sources: http://www.dazeinfo.com/2012/01/07/social-media-facts-figures-and-statistics-2012-infographic/http://www.insideview.com/images/social-media-infographic.png

What Sells Social Media?

Smart businesses are shifting their focus to social media campaigns and this move has proven to be a very successful swing in their marketing efforts. One of the greatest segments of businesses that have seen the biggest growth through social media is the small to mid-sized businesses.

Most social media campaigns help boost customer engagement, communication/ relationship, organic search…. among many other things (a lot of other things!).  As a company that specializes in social media campaigns for businesses, one of our bigger selling points is the aspect of lead generation and ROI.

From a marketing point of view there is so much more to social media than ROI and lead generation. From brand awareness to customer interaction, it is difficult to convince prospective clients how social media can revolutionize their business.

What would help sell social media to your business beyond ROI?

Kroma Inc– providing powerful social media campaigns for innovative businesses.