In talking to my daughter, 17, the other night after one of the biggest snow storms we remember in Kansas history and facing another foot in a few days, I eluded that I was coming up short on a topic for our blog for the week. She quickly surmised the immediate situation and said, “How about ‘Stuck in a Rut’; like, you know, if your business is stuck and needs help, use social media.” If I had been wearing a shirt with buttons they would probably have popped off from the pride I had at that moment. My daughter had been paying attention the business Kroma is in—social media!
We had just watched my husband and boys try to get through our subdivision for two hours, inching their way a few feet at a time, my husband driving and the boys pushing and digging, sometimes even standing on the back bumper for traction. At times, they would get going and then my husband would get in a rut of snow, pulling our SUV right into the snow bank. You would think this heavy machinery could handle the snow but it was virtually rendered inept, slipping sideways and sometimes backwards.
I thought about how some business owners really are stuck in the way they market their business, inching along, intent on their old standards, ways that used to work but now only stall their business. In fact, the rut can get deeper because things are moving so fast around them, they hunker down to what they know and hope it turns out.
Like snow, frozen in 20 degree weather, the social media storm isn’t going away; in fact, it’s going to get bigger and bigger, just like the storm we should be having in 24 hours from now. If you are “stuck in the rut” of your old ways, don’t bet on social media “melting” and disappearing. It’s just going to get bigger. If you are stuck now, we may not find you in the blizzard to come.
Let us help you find your way out! Tell us how you are stuck on marketing your business! And if you are trying new ways out of the rut, let us know—we’d love to hear about it. Contact us or, better yet, come see us at Kroma Marketing.