Stuck in a Rut

stuck5In talking to my daughter, 17, the other night after one of the biggest snow storms we remember in Kansas history and facing another foot in a few days, I eluded that I was coming up short on a topic for our blog for the week. She quickly surmised the immediate situation and said, “How about ‘Stuck in a Rut’; like, you know, if your business is stuck and needs help, use social media.” If I had been wearing a shirt with buttons they would probably have popped off from the pride I had at that moment. My daughter had been paying attention the business Kroma is in—social media!

We had just watched my husband and boys try to get through our subdivision for two stuck4hours, inching their way a few feet at a time, my husband driving and the boys pushing and digging, sometimes even standing on the back bumper for traction. At times, they would get going and then my husband would get in a rut of snow, pulling our SUV right into the snow bank. You would think this heavy machinery could handle the snow but it was virtually rendered inept, slipping sideways and sometimes backwards.

I thought about how some business owners really are stuck in the way they market their business, inching along, intent on their old standards, ways that used to work but now only stall their business. In fact, the rut can get deeper because things are moving so fast around them, they hunker down to what they know and hope it turns out.

Like snow, frozen in 20 degree weather, the social media storm isn’t going away; in fact, it’s going to get bigger and bigger, just like the storm we should be having in 24 hours from now. If you are “stuck in the rut” of your old ways, don’t bet on social media “melting” and disappearing. It’s just going to get bigger. If you are stuck now, we may not find you in the blizzard to come.

Let us help you find your way out! Tell us how you are stuck on marketing your business! And if you are trying new ways out of the rut, let us know—we’d love to hear about it. Contact us or, better yet, come see us at Kroma Marketing.

bethrose11

SOTB (State of the Business) Address

Kroma SOTBNew. It is a word that excites some and causes others angst.  When I hear the word “new” it fills me with excitement. My mind immediately goes to possibilities to come. I look forward to new things, new seasons, a new year, a new perspective.

A business needs to have a new challenge brought to it each year. Sustainability is not to be celebrated as a goal; it is to be a marker along the journey of building a business. It is necessary to review our past, without allowing it to define our projections for the upcoming months and years. It is these perspectives to which I pause to have a look at Kroma.

My journey into marketing began in the 1990s.  I gave it up to make more dollars on the sales side of corporate America and was moderately successful. As I moved into deciding the next phase of my career goals, I felt led to quit my job, yes quit, and begin a new business. It is out of this decision that Kroma Marketing came into being.

A new business has many seasons of change. Some come and go quickly while other seasons last months and even years. Kroma was birthed out of hope… a hope of providing a “new” perspective to marketing and design. We want to come alongside our clients and partner with them. We feel our success is measured by our clients’ ongoing growth and success. We believe that each client deserves excellence in design and measured results of our marketing efforts. I firmly believe there is an ROI (return on investment) to every dollar spent. There is accountability to the client for each dollar they spend with Kroma.

With that, we are brought to our assessment of last year. It was a season of change once again.

  • We added staff as we saw others move on to other states, other jobs, and other seasons in their lives.
  • We increased our expertise in many services.
  • Originating in web design and traditional marketing, Kroma quickly became strategists in the last few years with online marketing.
  • Kroma increased our services to our clients by adding several acronyms to our expertise: SEO, PPC, SEM, along with the growing trend of social media.  This allowed our new team to bring excellence beyond design in traditional marketing, to excellence through research and development in the new frontier of online marketing.

Our corporate culture continues to morph. The employees we hire come with fresh and innovative ideas and design. They come ready to be pushed to excellence in what they do. It’s a win to see them begin pushing one another in concepts and executables to achieve excellence for the clients we serve. They get it.

Ordinary is not welcomed here.

Finally, we are becoming sustainable! We have growth projections that stretch our budget, but are worth investing towards the betterment of our client services. We were able to review our pricing and keep cost of services the same as last year. We are able to do this by keeping cost down and quarterly projections conservative. We are doing as our website says:  “Thriving in a down-turned economy”…we are honored to do that for the clients we serve.

If you are looking for something new, we’d love to partner with you in growing your business. Contact us @ KROMA.

Richard Rose, CEO/Owner, Kroma Marketing

Richard Rose, CEO, Kroma Marketing

The Ups & Downs with Facebook

Changes and updates with Facebook seem to be happening on a continuous basis. If there was one recent update with Facebook that you just cannot stand, or wish they would get rid of, what would it be? We are finding it difficult to creep with the live notification sidebar. What about you?

Creating innovative social media campaigns for businesses; Kroma.