Kroma Photographia

As the end of the year approaches, we offer a peek into the goings on of Kroma daily life at work. May you have a blessed Christmas and a very prosperous New Year! From all of us at Kroma:




Who has the power? In a consumer driven society, it would be nice to think that the people who control business decision making—the CEO, the CFO, the COO, or even the CSO—would be the power dealers in business. Ah . . . you would be wrong. In fact, you couldn’t be more wrong. Now, more than ever before, business must bow down to the power-brokers:  the people. And social media is their weapon.

We’ve seen multiple examples of the social media impact on politics, especially lately, on this “eve” of one of the most important elections to date. We’ve seen the immediacy of social media impact on entire countries and their dictators (see the infographic below). An example of social media in the everyday workings of government was recently presented by Odysseus Bostick, educator, social media believer and speaker for TedX  conference in Santa Monica on “Collaborative Governing Through Social Media” when he talked about Cory Booker, Mayor of New York/New Jersey.

“He’s like a dynamo. He just never stops. He has over a million people following him on Twitter; a lot of them living in the city. They use it because he responds. And they’ll ask him [something] . . . because they know Mayor Booker will answer it. He actually answers them which builds a relationship between him and his constituents. And it’s every day and it’s real and it’s in real time and it’s instantaneous. And so that’s kind of a mutually beneficial relationship because he always knows what’s wrong, when it goes down, and who’s complaining. With other social media tools, he can actually aggregate all the tweets that come to him geographically and pin point series of problems.”

And so it is in business. It’s the people the business serves that have the power. If the business owners, C-levels, management, or front liners don’t have people, they don’t have a business. If they don’t have a buyer, they don’t have an income. If they don’t have anyone listening, they don’t have an audience. It’s really pretty simple, isn’t it? Yet, do we really get it? Those in business may keep taking the baton back, as if they had in the first place, because, frankly, BUSINESSES WANT THE POWER! Right?

Consider this . . . If the people have the power, what do businesses do differently that hasn’t been working for them up until this moment? That is the million dollar question, isn’t it? Because, if a business can answer that, they might just do business right.

What do you think needs to be done differently in “business” (yes, I’ll let you act like it’s hypothetical)? We would love to hear from you!

Google’s New Privacy Policy

You may have been hearing a lot about the new Google privacy policy going into effect today, but don’t let it scare you. What it really is, is a newer, consistent, easier to read, and easier to understand policy. You see, before, Google had over 60 privacy policies covering their many products and features. Now, they are introducing just one. Sounds great, right? We think so! Privacy policies may not be the most exciting read on the internet, but they certainly are important. So here is a video from the people at Google, to explain the changes they have made.

For all of your marketing needs, contact Kroma Marketing.

Social Media Week 2012

Social Media Week 2012 has officially begun! Kicking off today in 12 cities worldwide, with over 1000 events taking place, and you don’t even need to leave your couch to join in! The mission of SMW2012 is to explore how local and regional societies, cultures, and economies are becoming more integrated and empowered through a global network of connection.

The beauty of social media is that you can join the events virtually, without having to travel to physically attend an event.  For exclusive updates on different events that are happening, a good account to follow is the official Social Media Week Twitter account; @socialmediaweek. Twitter takes a huge part in SMW2012 with hashtags and trending topics, so make sure to join in the fun and keep up with all of the Twitter happenings!  Below are the official accounts and hashtags for various cities worldwide.

Hamburg: @SMWHamburg & #SMWHamburg
Hong Kong: @SMWHK & #SMWHK
London: @SMWLdn & #SMWLdn
Miami: @SMWMiami & #SMWMiami
Paris: @SMWParis & #SMWParis
San Francisco: @SMWSF & #SMWSF
Sao Paulo: @SMWSP & #SMWSP
Singapore: @SMW_SG & #SMWSg
Tokyo: @SMWTok & #SMWTok
Toronto: @SMWTo & #SMWTo
Washington DC: @SMWWDC & #SMWWDC

Now, you’re probably wondering how you can get involved, right? Well here are a few tips to help you get the most out of SMW2012. First, you should find twitter lists and follow hashtags. The different cities have various lists that include people hosting events by topic, so it’s easy to find events that pertain to you. Second, you should join live-streamed events whenever possible. Go here for a list of all events taking place. Find events that are the most pertinent to you, and join in the conversation! There is a lot to learn and gain from these events, so don’t miss out!

Kroma Marketing – creating innovative social media campaigns for businesses.

Networking Groups

We were recently asked by one of our followers what Kansas City area networking groups we would recommend. Well, there are so many to choose from, it got us stumped. So we would like to turn the question over to you all…which Kansas City area networking groups do you think are the best? It can be named the best for many reasons; great professional networking, way to meet people, fun, diverse, you name it. We want to hear your feedback.

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Google+, Future Friend or Foe?

You may be wondering how Google + will help your business. Well beyond brand awareness and reach, Google has the power to boost your SEO in immense ways. Google recently implemented their +1 to search options. This is because Google knows that one of the best ways to filter content is through people, not aggregated software. Therefore, Google will help your social business to climb the page rank ladder and project a louder voice online by simply engaging your business online and gaining a positive response from it.

Is google+ the future for online marketing?

Kroma Inc. – creating innovative social media campaigns for businesses.

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