Just a Good Ol’ Fashioned Sensible Lesson in Social Media

BabyonPhone

Sometimes we just need to go back to the basics, where it all started. Getting all caught up in the hype of the “thing” can be overwhelming at times. Social media has become a monster and is gobbling up as much attention as it can. Maybe you feel as though it’s too much to deal with. Look no further. Let’s take it a step at a time; in fact, we even have a giant picture (infograph) at the end that will explain it all.

The top social media that will make your business more accessible, in touch with your market and marketable are (whether you do it or hire someone else to do it):

wordpressBlogs—tell your story and connect with your market at least once a week then connect that blog to your social media. Use blogging to make a personal touch with people and let them see the “everyday” in what you do.

FBFacebook—you should be on Facebook every day in some way, posting interesting articles related to your business, posting interesting pictures that connect with your market, and engaging while asking people to comment, like or share your posts.

TwitTwitter—Tweets are fleeting and quick so there should be more of them, at least three a day—make them varied between business, fun and promotional, always using hashtags to keep your posts trending.

LInLinkedIn—Keep it professional, only posting business related articles and blogs. When you are connected to groups that relate to your business, don’t forget to post to those groups and become more interactive with them.

G+Google+–This combines LinkedIn and Facebook where you can gather people together to hang out but with a purpose toward your business or industry. The key is get connected and get more people in your circles.

PinPinterest—Show off what you do visually—pictures will grab people before words ever do.

YTubeYouTube—Video is fast becoming a real powerhouse–it can be anything that represents your business or even interviews of significance to your industry. It’s ok to throw in some fun as well. This keeps it personable to your audience.

If you’re just starting out, take a few of these social connectors and start connecting or, in hiring someone else to do it, make sure you are well represented across the board. The infograph below will help you with a schedule of sorts to know how often to post as well as some other great information to keep your social media posting organized and effective.

Are you well-connected or are there some takeaways to make your social media stronger? You can connect with us on Facebook, Twitter, LinkedIn, Pinterest, Google+, Digg, Stumbleupon, Reddit, Tumblr, and YouTube. www.kromamarketing.com

wbg_sensible_socialmediachecklist_v2(1)bethrose11

Social Signals—You Can’t Miss Them

socialsignalsI used to think that my “let’s go” signals to my husband at parties (which were agreed upon prior to said party) were obvious. There were times when the signals had to be so grossly over performed that if one had been looking at me, they might have thought I was having a spasm. If I was close enough I would definitely have kicked him, but my husband had learned early on to stay at least a kick length away in those situations.

Social signals are increasingly becoming more important in the social media world so much so that in the last few months there have been an increase in the number of articles written about it. It is a hot button in terms of SEO because Google is now paying more attention to this dynamic, and basically Google is the “godfather” of SEO, with its mysterious algorithm formulas.

Gabriel Gervelis of Search Engine Journal said in the February 2013 edition, “In the evolution of SEO best practices, we’re likely to see movement toward increasing value socialsignalmapplaced on the quantity and quality of social signals contained within any particular domain,” whereby social signals may replace links for SEO.

“The reality is that, based upon extensive testing that we’ve been running (not to mention some of the things that Google has said over the last couple of years), social signals have a significant impact on the overall SEO of websites,” says JD Rucker of Soshable. “As pointed out by Search Engine Watch last month, Google is paying attention to social signals through Google Analytics. When Google says something with their actions, it behooves those in SEO to listen.” (March 2013)

So, if Google is paying attention so should we all. Social signals can help a business change the way it deals with social responses to its products and services. This infographic link shows how a business can use those signals to create responses more efficiently and effectively.

What do the social signals mean to you in your business? We’re paying attention—you won’ t have to flag us down.

bethrose14

Hope Springs

hope

“Hope springs eternal in the human breast; Man never Is, but always To be blest: The soul, uneasy and confin’d from home, Rests and expatiates in a life to come.”– Alexander PopeAn Essay on Man

Spring. Just saying it brings hope. Everything that has died will come to life again. A third of the world’s population celebrates Easter, which commemorates hope beyond the grave.  Nature exudes spring, saying to the world—“We’re back,” signs that life has come back around.

We’ve been through a “winter” in our economy—businesses have fallen by the wayside, people have lost their jobs, even banks have closed their doors. It’s been tough to own a business and do business. So where is the hope?

If your passion is in what you do, then let people know it. Sounding the horn about your wares or your services has never ever been on such an even playing ground as it is now with social media.  Here’s why. Whether you are a Fortune 500 or the store on the corner, the access to the tools to get your message to your audience is the same:  Twitter, Facebook, LinkedIn, et al. Not only that, what it costs to get that message out is much more economical than with traditional advertising, even if you have a marketing company do it for you!

There’s where the hope is—you can get to your public like you never could before. If you can get to them and tell them what you do and why they need what you have, your business can thrive. Yep, we are a marketing company, and we wouldn’t be doing our job if we didn’t tell you we can help you with that.

We would love to hear how you are turning things around for your business. How’s it going for you?

bethrose1

Stuck in a Rut

stuck5In talking to my daughter, 17, the other night after one of the biggest snow storms we remember in Kansas history and facing another foot in a few days, I eluded that I was coming up short on a topic for our blog for the week. She quickly surmised the immediate situation and said, “How about ‘Stuck in a Rut’; like, you know, if your business is stuck and needs help, use social media.” If I had been wearing a shirt with buttons they would probably have popped off from the pride I had at that moment. My daughter had been paying attention the business Kroma is in—social media!

We had just watched my husband and boys try to get through our subdivision for two stuck4hours, inching their way a few feet at a time, my husband driving and the boys pushing and digging, sometimes even standing on the back bumper for traction. At times, they would get going and then my husband would get in a rut of snow, pulling our SUV right into the snow bank. You would think this heavy machinery could handle the snow but it was virtually rendered inept, slipping sideways and sometimes backwards.

I thought about how some business owners really are stuck in the way they market their business, inching along, intent on their old standards, ways that used to work but now only stall their business. In fact, the rut can get deeper because things are moving so fast around them, they hunker down to what they know and hope it turns out.

Like snow, frozen in 20 degree weather, the social media storm isn’t going away; in fact, it’s going to get bigger and bigger, just like the storm we should be having in 24 hours from now. If you are “stuck in the rut” of your old ways, don’t bet on social media “melting” and disappearing. It’s just going to get bigger. If you are stuck now, we may not find you in the blizzard to come.

Let us help you find your way out! Tell us how you are stuck on marketing your business! And if you are trying new ways out of the rut, let us know—we’d love to hear about it. Contact us or, better yet, come see us at Kroma Marketing.

bethrose11

The Chick Who Laid the Golden Egg—Amex and Twitter Make Beautiful Money Together

golden eggsThere was a boy named “Jack” . . . you know how the story goes—he sows the seeds, grows the bean stock, climbs it, grabs the gold-producing goose, and the rest is a movie coming near you. We could call Jack an opportunist i.e. somebody who takes advantage of something, an entrepreneur, a trailblazer if you will.

Well, there’s a “golden egg snatching” opportunist in real life—American Express. amextwitter2Although Amex has partnered with Twitter, Facebook and Foursquare already, starting just last Monday, this is the first time the company has used the partnership in social network purchasing, in particular Twitter using #hashtags. Jennifer Booten of Fox Business states, “It marks the first widespread monetization of the microblogging site since its inception.” This makes e-commerce as easy as 1-2-3. Literally, it only takes about that many steps to use Twitter to buy a wide range of products with Amex as the buying tool and even have it sent to your door.

amextwitter1“We wanted to bring [purchasing] to Twitter first,” according to Brad Minor of American Express. “This is the most dramatic manifestation of what our tech can do because it’s all happening in 140 characters or less and showcased in a hashtag. That said, it would be possible to transfer the underlying capability to other platforms.” You can check out American Express on YouTube to see how it all works at http://youtu.be/CUXQYrn8zds. It couldn’t be easier. Congratulations to American Express for jumping on the bandwagon and making it look easy.

So, what can we learn from this major move—a “Jack” = American Express, moving into “giant” territory = social media, and taking the goose that continues to produce those “golden eggs” = making money.  I think it’s simple:  use social media to your advantage in any way possible to increase revenue. Be creative, go forth and claim your “goose”.

What ways do you use social media to increase revenue for your company? We would love to hear from you! Kroma Marketing.

bethrose11

SOTB (State of the Business) Address

Kroma SOTBNew. It is a word that excites some and causes others angst.  When I hear the word “new” it fills me with excitement. My mind immediately goes to possibilities to come. I look forward to new things, new seasons, a new year, a new perspective.

A business needs to have a new challenge brought to it each year. Sustainability is not to be celebrated as a goal; it is to be a marker along the journey of building a business. It is necessary to review our past, without allowing it to define our projections for the upcoming months and years. It is these perspectives to which I pause to have a look at Kroma.

My journey into marketing began in the 1990s.  I gave it up to make more dollars on the sales side of corporate America and was moderately successful. As I moved into deciding the next phase of my career goals, I felt led to quit my job, yes quit, and begin a new business. It is out of this decision that Kroma Marketing came into being.

A new business has many seasons of change. Some come and go quickly while other seasons last months and even years. Kroma was birthed out of hope… a hope of providing a “new” perspective to marketing and design. We want to come alongside our clients and partner with them. We feel our success is measured by our clients’ ongoing growth and success. We believe that each client deserves excellence in design and measured results of our marketing efforts. I firmly believe there is an ROI (return on investment) to every dollar spent. There is accountability to the client for each dollar they spend with Kroma.

With that, we are brought to our assessment of last year. It was a season of change once again.

  • We added staff as we saw others move on to other states, other jobs, and other seasons in their lives.
  • We increased our expertise in many services.
  • Originating in web design and traditional marketing, Kroma quickly became strategists in the last few years with online marketing.
  • Kroma increased our services to our clients by adding several acronyms to our expertise: SEO, PPC, SEM, along with the growing trend of social media.  This allowed our new team to bring excellence beyond design in traditional marketing, to excellence through research and development in the new frontier of online marketing.

Our corporate culture continues to morph. The employees we hire come with fresh and innovative ideas and design. They come ready to be pushed to excellence in what they do. It’s a win to see them begin pushing one another in concepts and executables to achieve excellence for the clients we serve. They get it.

Ordinary is not welcomed here.

Finally, we are becoming sustainable! We have growth projections that stretch our budget, but are worth investing towards the betterment of our client services. We were able to review our pricing and keep cost of services the same as last year. We are able to do this by keeping cost down and quarterly projections conservative. We are doing as our website says:  “Thriving in a down-turned economy”…we are honored to do that for the clients we serve.

If you are looking for something new, we’d love to partner with you in growing your business. Contact us @ KROMA.

Richard Rose, CEO/Owner, Kroma Marketing

Richard Rose, CEO, Kroma Marketing

In Denial

“Delay is the deadliest form of denial.” —C. Northcote Parkinson 

De · ni · al:  a river in Egypt; refusal to admit the truth or reality. (Merriam-Webster)

Probably one of the biggest examples of denial in recent history is the tragedy in Benghazi, Libya, the denial of terrorism “poster child”. It’s denial at its worst, albeit. There isn’t any upside to denial at all other than blissful apathy until the realization of what the denial has wrought. It really is bad news all around.

In business, denial will most likely lead to financial failure. Yet businesses are still in denial regarding not only the need but the necessity of social media on a daily basis. Harvard Business Review Analytics Services report “The New Conversation: Taking Social Media from Talk to Action” [Report PDF; sponsored by SAS] discovered that most of the commitment to social is future-oriented. The report went on to say, “Although 79% of the 2,100 companies surveyed are either using or planning to use social media channels, a measly 12% of those firms feel that they are using them effectively.” Only 12%. Pitiful, when you think about how brands are being represented on Facebook, Twitter, and Pinterest, to name a few.

But is it just the non-use of social media that makes business efforts ineffective or the fact that there is still not an “all in” belief in the necessity of social? Rob Ployhart, a professor of business administration at the University of South Carolina’s Darla Moore School of Business, believes there is a “skepticism” in social media because companies haven’t seen the data showing the return on investment from social media. Ployhart says the ROI data will most likely be available within the next three to five years, making social media more credible in the eyes of some businesses.

Until then, what does a company have to do to engage in the social impact of business? Believe. They have to put their faith in it and engage in it daily or they’ll be left standing on the sidelines in their cynicism.

The facts are all there. Businesses engaged in social media are investing in their own future. Ployhart says, “In today’s world, we are all interconnected. Companies that are thinking about this proactively are the ones that are probably going to have an advantage in leveraging this technology. I’d be surprised if the first few companies that get in there don’t have a lasting competitive advantage.”

The experts are all saying the same thing:  businesses that are engaging in social media have the upper hand.

It’s almost 2013. What’s on the horizon, then, for engaging in social media in business?

According to Simon Mainwaring, New York Times bestseller We First and social branding consultant to Fortune 100 brands, “Every company or institution must now function as a social brand due to the mass adoption and penetration of social media in our lives as citizen and customers (and by social brand I mean an organization that uses and engages in a real time dialogue with its customers using mobile, social and gaming technologies to build its reputation, profits and social impact.)”

So, if you are in business and you are in denial of the social media bull breathing down your neck, don’t turn around. Just get on the social media train and ride it all the way into the station. That’s where you’ll find relevant business being done. Welcome to the new world.

Are you in denial or are you using social media in business? We would love to hear from you. Kroma Marketing.

Epitaph

George Lewis – When The Saints Go Marching In

Yesterday I went to a funeral. I know you must be thinking, “Why in the world do I want to read a blog about going to a funeral?” But it wasn’t just any funeral. It was a celebration of a man my family has known for many years, who has impacted his world, who has made an impression so great, people from all over the world wrote epitaphs of love, honor, and respect. If you had been sitting there and hadn’t known him, you would be able to walk out of that church with a great admiration for the man.

It got me thinking, what do I want people saying about me when I’m gone? And what about you–what do you want people to say about you when you are gone?

But why plan for the end of life when you could plan for now; so what do you want people saying about you tomorrow? And what about your business–what do you want people saying about your business tomorrow?

It doesn’t have to take a funeral to put things in perspective. Or does it?

I think by now you’ve read the statements regarding the importance of social media. If you aren’t using social media for business, you could be playing your own funeral dirge . . . soon.

Jeremy Blanton in The Social Revolution says,“The ROI of Social Media is your business will still exist in 5 years,”and he said that in June of 2011.  Eric Qualman said in May 2010, “Social Media isn’t a fad, it’s a fundamental shift in the way we communicate.” He also said, “We don’t have a choice on whether we DO social media, the question is how well we DO it.” We are almost in 2013. Watch this:  http://youtu.be/QUCfFcchw1w

It’s not too late but you’ve got to jump on board now or you could be hearing this soon:

Magnificent Sevenths – Funeral Procession: In the Sweet Bye and Bye

Talk to us . . . does social media make you feel impending doom or celebration? We can help you celebrate and embrace the future instead of dread it. www.kromamarketing.com

Taking Care of “Baby”

“Diaper backward spells repaid. Think about it.”
–Marshall McLuhan

As we Skyped with a client this week, we got to look into the eyes of reality for most business owners:  wide-eyed, blurry, confused, and scared spit-less. Like parents of a brand new baby for the first time, this client’s realization has become one of shock and “Awwwww”. I have this business, a precious commodity, that I must take care of but how in the world do I manage, let alone afford to feed it and keep it in diapers! Ok, maybe I was getting my analogies mixed up but, seriously, that is the agonizing question:  How do I keep this business going, growing, thriving and building in this economy? SOCIAL, that’s how!

Beverly Macy is co-author of The Power of Real-Time Social Media Marketing, who teaches Executive Global Marketing and Branding and Social Media Marketing for the UCLA Extension and is executive producer of Gravity Summit TV. She recently wrote an article for Huffington Post and in it she said “A corporate officer of a large multinational bank recently said to me, ‘It’s as if there is a red line drawn down the middle of the organization. On one side are those who ‘get’ social media and the importance of becoming a social enterprise. On the other side are those who simply don’t. And it’s starting to affect our productivity and business results.’ Bringing the ‘other side’ to the table is the next big wave inside Fortune 500 organizations. This is one of the biggest management undertakings ever — bigger than pay for performance; bigger than quality management; bigger than Six Sigma; certainly bigger than sustainability.”

Hey, those of you on the other side of the red line! Yeah, you! Wake up and smell the poopy diaper! It’s time for a change! We are already on the crest of the social media wave, and we all know what happens if you can’t ride the wave. Here’s how B2B’s are trying to ride the wave now:

Temple Stark in Keep Up With Marketing Trends The Smart Way says, “Keeping up with what’s going on in promoting your industry means you don’t fall behind. Keeping ahead means you make the competition look like they’re falling behind.” That means we need to go with the trend now because many won’t. We’ve got to get on board and make the journey, even if we’re kicking and screaming, because we will be left behind if we don’t. The trend: SOCIAL and CONTENT MANAGEMENT!

Ms. Macy concluded by saying: “2013 is going to be super exciting. The economy will eventually improve. When it does, the organizations that are social, mobile, in the cloud, and using big data will be on top. The rest of you will wonder what happened. It’s not a bubble, it’s a wave. And if you don’t know that, you’re not on it. Get social now!”

Bam, there you have it. How are you taking care of your “baby”? Tell us, we really want to know!

If you need more information on how to get SOCIAL then contact us at Kroma Marketing.

POWER TO THE PEOPLE!

Who has the power? In a consumer driven society, it would be nice to think that the people who control business decision making—the CEO, the CFO, the COO, or even the CSO—would be the power dealers in business. Ah . . . you would be wrong. In fact, you couldn’t be more wrong. Now, more than ever before, business must bow down to the power-brokers:  the people. And social media is their weapon.

We’ve seen multiple examples of the social media impact on politics, especially lately, on this “eve” of one of the most important elections to date. We’ve seen the immediacy of social media impact on entire countries and their dictators (see the infographic below). An example of social media in the everyday workings of government was recently presented by Odysseus Bostick, educator, social media believer and speaker for TedX  conference in Santa Monica on “Collaborative Governing Through Social Media” when he talked about Cory Booker, Mayor of New York/New Jersey.

“He’s like a dynamo. He just never stops. He has over a million people following him on Twitter; a lot of them living in the city. They use it because he responds. And they’ll ask him [something] . . . because they know Mayor Booker will answer it. He actually answers them which builds a relationship between him and his constituents. And it’s every day and it’s real and it’s in real time and it’s instantaneous. And so that’s kind of a mutually beneficial relationship because he always knows what’s wrong, when it goes down, and who’s complaining. With other social media tools, he can actually aggregate all the tweets that come to him geographically and pin point series of problems.”

And so it is in business. It’s the people the business serves that have the power. If the business owners, C-levels, management, or front liners don’t have people, they don’t have a business. If they don’t have a buyer, they don’t have an income. If they don’t have anyone listening, they don’t have an audience. It’s really pretty simple, isn’t it? Yet, do we really get it? Those in business may keep taking the baton back, as if they had in the first place, because, frankly, BUSINESSES WANT THE POWER! Right?

Consider this . . . If the people have the power, what do businesses do differently that hasn’t been working for them up until this moment? That is the million dollar question, isn’t it? Because, if a business can answer that, they might just do business right.

What do you think needs to be done differently in “business” (yes, I’ll let you act like it’s hypothetical)? We would love to hear from you! www.kromamarketing.com