What’s Love Got To Do With It?

celebrate people @ workValentine’s is almost here. Just a few more days of panic to find the right card or chocolate for those you care about. Yes, chocolate. It says “love” way more than dying flowers you have to water and throw out eventually (just a hint for the guys at Kroma).

We often overlook those at work on Valentines. “Wait a minute,” you might be thinking. “What’s love got to do with it?” If you look at the legend of St. Valentine (not much was known about this Roman martyr for whom the holiday was created), you’ll understand why Valentine’s Day is a day to show special attention to those you care about, even at work. Legend has it that St. Valentine performed a very selfless act right before he was to be executed for his faith:  healing Julia, the blind daughter of his jailer Asterius. This noble act was just the inspiration the leadership in the Catholic Church needed to turn the people from pagan holidays, so St. Valentine’s Day was born. (There’s much more to the story.)

So, in honor of the original meaning of the day, Valentine’s is actually a day to show anyone, not just your significant other, that you care. Even more so, it is a day to show some sort of altruistic gesture to let them know they are important in this world and to those around them. So, this year for Valentine’s Day, let’s show our coworkers, our employees, and our bosses that we’re glad and honored that they exist. Get a card, some chocolate, flowers (a plant—even better) or do something nice for them Thursday. Celebrate them in some way this year. It’s only one day. Make it count.

What’s a creative way you know of showing your coworkers, employees or boss you care on Valentine’s Day? We’d love some ideas! Kroma Marketing.



Happy Thanks-Giving!

What are you looking at!?

Ever get that feeling that the “Happy” in “Happy Thanksgiving” isn’t so happy? Think about the last few years. People have lost their jobs left and right. Gas prices couldn’t be higher (oh man, don’t jinx it!). Sandy. Obamacare.  Ke$ha. Let’s just stop there.

As we approach this holiday season, and I mean HOLIDAY (since we have 5 shopping weeks, not 4) since Black Friday seems to have taken over the calendar to become “Black Part of November and Most of December”, let’s take a moment to think about the things for which we are grateful, and let’s NOT include the YouTube video of that “It’s Thanksgiving” girl! I know this sounds very rudimentary but sometimes we need to go back to the basics and acknowledge the people who are a part of our business.

Customers or clients would be number one—without them, well, you know. What is it that makes them believe in you and your business to cause them to stick around? Look at the relationship you’ve created. What do you do that sets you apart from your competitors, those little differences, engagements and practices you need to repeat with future customers? Be grateful you still got it! How can you show them your thanks?

Direct reports,  the front liners, the doers and movers. Ok, not every one of them is your favorite but what does each employee bring that is unique to them and which only they can provide? Be grateful you’ve got these people! How can you thank them, every day? Sometimes we need to act like we have the greatest business in the world with the best employees and the most amazing clients. If we do, we may just raise the bar, and they may just jump high enough to clear it.

“If your treat an individual… as if he were what he ought to be and could be, he will BECOME what he ought to be and could be.”  Johann Wofgang von Geothe

It’s like the trainers at Sea World. I heard it asked how they train these giant mammals to jump in the air as if they are floating over the training pole. The trainer explained that they start with the bar under the water and of course reward them every time they go over it. They keep raising the bar until a 20 foot long, 4 ton Orca is jumping 20 feet over the water. If the trainer wasn’t holding fish to entice the whale, do you think that whale would jump? No!

Then why expect people working for us or with us to do their jobs without appreciation or thanks. It really isn’t rocket science, but we act like it’s the toughest thing in the world to stop what we’re doing and let people know we appreciate what they do.

Let’s just do it every day—say thanks for the small things and before you know it, they’ll be sailing high above the level they were.

How will you be thanking your clients, employees, coworkers for Thanksgiving? Here at Kroma Marketing, we’re having Thanksgiving Dinner together, with maybe a little “thanks giving” in the conversation!

Happy Thanks-Giving!

Best Technology Sh*t People Say Videos

Here is the list of our five favorite technology related Sh*t People Say videos!! Have you seen them all? Comment below if there are others that belong on this list that we haven’t seen!


Sh*t Web Designers Say


Sh*t Graphic Designers Say


Sh*t People Say On Facebook


Sh*t Nobody Says


Sh*t People Say About Sh*t People Say Videos

Creating innovative social media campaigns for businesses; Kroma Marketing

Super Bowl 2012 Commercials: Which Was Your Favorite?

With the average 30 second ad slot costing $3.5 million, many companies strove to make that 30 seconds count. We chose a few of our favorite commercials from the game on Sunday, now we’d like you to help us narrow it down! Let us know which Superbowl ad is most memorable to you!

Did we forget your favorite one? Comment below and let us know which one was most memorable to you! For all things marketing, contact Kroma Marketing.

What Are You Looking Forward to Most in 2012??

We want to know! What is it that you are most looking forward to in the coming year? If you are excited about something other than what we have listed…comment below and tell us!!

For all things marketing, visit Kroma Marketing.