Just a Good Ol’ Fashioned Sensible Lesson in Social Media


Sometimes we just need to go back to the basics, where it all started. Getting all caught up in the hype of the “thing” can be overwhelming at times. Social media has become a monster and is gobbling up as much attention as it can. Maybe you feel as though it’s too much to deal with. Look no further. Let’s take it a step at a time; in fact, we even have a giant picture (infograph) at the end that will explain it all.

The top social media that will make your business more accessible, in touch with your market and marketable are (whether you do it or hire someone else to do it):

wordpressBlogs—tell your story and connect with your market at least once a week then connect that blog to your social media. Use blogging to make a personal touch with people and let them see the “everyday” in what you do.

FBFacebook—you should be on Facebook every day in some way, posting interesting articles related to your business, posting interesting pictures that connect with your market, and engaging while asking people to comment, like or share your posts.

TwitTwitter—Tweets are fleeting and quick so there should be more of them, at least three a day—make them varied between business, fun and promotional, always using hashtags to keep your posts trending.

LInLinkedIn—Keep it professional, only posting business related articles and blogs. When you are connected to groups that relate to your business, don’t forget to post to those groups and become more interactive with them.

G+Google+–This combines LinkedIn and Facebook where you can gather people together to hang out but with a purpose toward your business or industry. The key is get connected and get more people in your circles.

PinPinterest—Show off what you do visually—pictures will grab people before words ever do.

YTubeYouTube—Video is fast becoming a real powerhouse–it can be anything that represents your business or even interviews of significance to your industry. It’s ok to throw in some fun as well. This keeps it personable to your audience.

If you’re just starting out, take a few of these social connectors and start connecting or, in hiring someone else to do it, make sure you are well represented across the board. The infograph below will help you with a schedule of sorts to know how often to post as well as some other great information to keep your social media posting organized and effective.

Are you well-connected or are there some takeaways to make your social media stronger? You can connect with us on Facebook, Twitter, LinkedIn, Pinterest, Google+, Digg, Stumbleupon, Reddit, Tumblr, and YouTube. www.kromamarketing.com



Do you know how to engage your Facebook Audience?

Is your business struggling to gain authentic engagement through your social networks? Businesses flood their audience with promotions and “deals” until they have learned to ignore you like the commercials that interrupt their favorite television shows.

The bottom line is people want to engage and benefit from an online relationship with you. If you think that people will read your post because they are your Facebook friend, you are sorely mistaken. Engagement on Facebook comes in three forms: Likes, Shares, and comments. Here are five ways to build that engagement for your brand.

1) Photos – We have all heard a picture is worth a thousand words, but a picture on Facebook could be worth a thousand likes! Think of it this way: when you are scrolling your news feed, isn’t it usually the large, colorful, images that get you to stop?

2) Fill In the Blanks – If you are looking for a simple and quick way to spark engagement try letting them finish your sentence. For example, “social media has helped my business to ________”. These posts will garner fun and short comments which provide an outlet for your audience to react and interact.

3) Questions – Much like a fill in the blank, questions also promote engagement and allow your audience to have a voice. Maybe the title of this blog got you to read this far? Questions challenge us and naturally call your audience into action to answer the big question mark. It is a subtle call to action, or better yet, a call to have an opinion. I think you would be surprised at how many people just want to share their opinion. Give them a chance!

4) Tips – Your audience is connecting with you because you have something to offer them. Sometimes it is the association with your outstanding brand that cause people to “Like” you, but often times it is coupons, free-giveaways, and tips. We are information hungry consumers and we want short, clear answers. This is probable why you are reading this. A tip is engaging because it gives value to your audience and, therefore, makes them more likely to react.

5) Quotes – Quotes just might be the easiest and most popular way to get likes and shares on Facebook. Quotes are inspirational, and they tug on the heart of your audience. They often help to sum up the feelings of your audience member, so they share, like, and engage because they say what we are feeling better that we can.

These are a few of the powerful, yet simple, tips that help to build engagement online. So what would you add to my list? Is there anything your business has done to build engagement that has worked?

-Cole Spriggs (Director of Marketing)

Feel free to contact me or Kroma Marketing if you have any questions

Three Facebook Insights that Matter Most:

Engaged Users. This piece of data that I like to look at is the number of engaged users by post. This is the number of people who have clicked on your post. This can mean anything from a user clicking and viewing a photo, or actually taking the next step and liking the photo, or even further engagement such as commenting or sharing the photo. The reason this data piece is so key, is that you can tell which posts people are willing to comment, like, or share the most. This can be meaningful when developing new posts that your community will engage in and you can cater to those people. Why does it matter? These are the people that tend to be brand loyalists that can turn into brand ambassadors. Understanding what these users like will help improve your overall strategy.

People Talking About This. This metric is fairly straight forward; it is the number of unique people who have created a story from your page post. This breaks it down of who liked, commented, or shared the post. This number is great for seeing which types of content you should be posting. In other words, do people talk more about photos, quick status updates, questions, links, etc.? While engaged users takes into account who clicked on a link or photo, talking about this simply factors the number of comments, likes and shares by a given post.

Reach. There are three different types of reach; organic, paid, and viral. Organic Reach is the number of people who see your content in their News Feed. Over time, organic reach can tell you how well you have optimized your content’s distribution times and through other channels. Paid Reach is simply the number of people who have seen your content through paid advertisements. When having more than one ad running at a time, these are good numbers to compare how well different demographic factors did in relation to one another. Viral Reach is the number of unique people who see a story by your page through a Facebook friend. For instance, if a fan comments on a wall post, this will then be published to their feed, and their friends will see this in their own News Feed. Think of it as a virus. It starts with one person (your brand), then if one person (a fan) comes into contact with you, they will then spread it to anyone else they come in contact with (their friends). And it has the potential to go on and on. By looking at the difference between Organic and Viral Reach, you can understand which content is being shared the most, and applying that information to your strategy.

These three numbers can tell you a lot about your Facebook strategy, and give you some insights into how to improve it.

To learn how Kroma Marketing can help with your social media strategy, contact us today.

The Launch of Airtime Video Chat App

Previously, Shawn Fanning and Sean Parker gave us Napster, and now they give us Airtime.  If you think Airtime is just another ChatRoulette, then you are dead wrong. Unveiled on Tuesday in a star-studded press conference in New York, big names like Snoop Dogg, Jimmy Fallon, and others were in attendance for the event.

Airtime is a video chatting service that syncs with a user’s Facebook account and encourages discovery through shared areas of interest. It is promised that the nudity problems that doomed Chatroulette won’t be an issue, all thanks to a ‘one strike and you’re out’ policy, as well as a technology that blurs out genetalia. You are also more likely to have a celebrity run-in with the service, or land a sweet internship opportunity, like one D.C. student.

The Facebook app, which has been in the works for more than a year, appears as a split screen, with the user on the left side and a friend on the right. Users can share videos or just talk. Green-shaded boxes beneath each participant show common interests. Friends can award one another “applause meter” points.

There are still many kinks that need to be worked out, and only time will tell how this new video service will shape how we communicate with new people. Do you think this is the web’s “next big thing?” Share your thoughts below, or contact us.

Facebook Timeline Made Mandatory for all Users

Get ready for a sandstorm of complaints blowing up your Facebook newsfeed in the next couple of weeks. Facebook has just announced that they are rolling out Timeline to all users; no exceptions. In late 2011, Facebook offered the option to update your profile to the Timeline layout, but now all users will be forced to upgrade in the coming weeks.

Everyone being forced through this change will have a seven day preview of what their new profile will look like and will have time to adjust to the changes before they are made permanent. This will also give users a chance to hide any posts, pictures, or updates that they do not want to surface again.

Hate it or love it, the change is happening whether you are ready for it or not. And like all other Facebook changes, we are sure it will only take time for the Facebook world to adapt to this transformation.

For all things marketing, or questions about the new Facebook Timeline, contact Kroma Marketing.

Battle of the Spammers

A recent place to contract a virus is not at the doctor’s office or airplane…but now social media sites such as Facebook and Twitter. We know what your thinking…”you can’t catch the flu from a social network…” True. But your computer can. Now, more than ever, spammers are targeting Facebook and Twitter to spread some nasty computer viruses that spread like wildfire.

The most recent outbreak has been in correlation with the new Facebook timelines. Links will be seemingly posted by your Facebook friends telling you to click the link to go back to the old Facebook, then instead giving your computer a nasty virus.

Another common spam attack is called “like-jacking,” which will appear to be a link or image that another friend or user has liked in an attempt to get people to click on it. Once clicked, the user’s computer will be infected.

As the amount of spam in Facebook and Twitter increase everyday, it is important to be careful what links are clicked. Links promising user rewards are often (not always) spam, so be weary what you do and do not fall for.

Now that we’ve completely scared you…happy Facebooking!! 🙂

For all things social media…Kroma Marketing.


For content purposes, it is said that twitter is better than Facebook, if you want people to click your links. The reason is that people follow certain people on twitter specifically for the content they put out there. While lack of content and information is certainly not an issue when perusing the internet, there is something to say for tiny snippets of your daily news in 140 characters or less. Which sites do you visit specifically for content, or which twitter accounts do you follow?

Creating innovative social media campaigns for businesses; Kroma.

The Ups & Downs with Facebook

Changes and updates with Facebook seem to be happening on a continuous basis. If there was one recent update with Facebook that you just cannot stand, or wish they would get rid of, what would it be? We are finding it difficult to creep with the live notification sidebar. What about you?

Creating innovative social media campaigns for businesses; Kroma.