Sometimes we just need to go back to the basics, where it all started. Getting all caught up in the hype of the “thing” can be overwhelming at times. Social media has become a monster and is gobbling up as much attention as it can. Maybe you feel as though it’s too much to deal with. Look no further. Let’s take it a step at a time; in fact, we even have a giant picture (infograph) at the end that will explain it all.
The top social media that will make your business more accessible, in touch with your market and marketable are (whether you do it or hire someone else to do it):
Blogs—tell your story and connect with your market at least once a week then connect that blog to your social media. Use blogging to make a personal touch with people and let them see the “everyday” in what you do.
Facebook—you should be on Facebook every day in some way, posting interesting articles related to your business, posting interesting pictures that connect with your market, and engaging while asking people to comment, like or share your posts.
LinkedIn—Keep it professional, only posting business related articles and blogs. When you are connected to groups that relate to your business, don’t forget to post to those groups and become more interactive with them.
Google+–This combines LinkedIn and Facebook where you can gather people together to hang out but with a purpose toward your business or industry. The key is get connected and get more people in your circles.
YouTube—Video is fast becoming a real powerhouse–it can be anything that represents your business or even interviews of significance to your industry. It’s ok to throw in some fun as well. This keeps it personable to your audience.
If you’re just starting out, take a few of these social connectors and start connecting or, in hiring someone else to do it, make sure you are well represented across the board. The infograph below will help you with a schedule of sorts to know how often to post as well as some other great information to keep your social media posting organized and effective.
Are you well-connected or are there some takeaways to make your social media stronger? You can connect with us on Facebook, Twitter, LinkedIn, Pinterest, Google+, Digg, Stumbleupon, Reddit, Tumblr, and YouTube. www.kromamarketing.com