I used to think that my “let’s go” signals to my husband at parties (which were agreed upon prior to said party) were obvious. There were times when the signals had to be so grossly over performed that if one had been looking at me, they might have thought I was having a spasm. If I was close enough I would definitely have kicked him, but my husband had learned early on to stay at least a kick length away in those situations.
Social signals are increasingly becoming more important in the social media world so much so that in the last few months there have been an increase in the number of articles written about it. It is a hot button in terms of SEO because Google is now paying more attention to this dynamic, and basically Google is the “godfather” of SEO, with its mysterious algorithm formulas.
Gabriel Gervelis of Search Engine Journal said in the February 2013 edition, “In the evolution of SEO best practices, we’re likely to see movement toward increasing value 
placed on the quantity and quality of social signals contained within any particular domain,” whereby social signals may replace links for SEO.
“The reality is that, based upon extensive testing that we’ve been running (not to mention some of the things that Google has said over the last couple of years), social signals have a significant impact on the overall SEO of websites,” says JD Rucker of Soshable. “As pointed out by Search Engine Watch last month, Google is paying attention to social signals through Google Analytics. When Google says something with their actions, it behooves those in SEO to listen.” (March 2013)
So, if Google is paying attention so should we all. Social signals can help a business change the way it deals with social responses to its products and services. This infographic link shows how a business can use those signals to create responses more efficiently and effectively.
What do the social signals mean to you in your business? We’re paying attention—you won’ t have to flag us down.
Kroma Marketing 