…A concept that has been taught, written, and lectured about in our digital marketing age…
But, we forget about the risk that we take so we pursue the safe and comfortable marketing rout. We are afraid we will be judged… or ignored.
Being judged is uncomfortable. Snap judgments, prejudices, misinformation… all of these, combined with not enough time (how could there be) to truly know you, means that you will inevitably be misjudged, underestimated (or overestimated) and unfairly rejected if you take bold marketing approaches.
The alternative, of course, is much safer. To be ignored.
Up to you.
Tell us what has worked for your business. We want your comments at Kroma Marketing.