THE DESIGNER: In a world where the customer/client is “always right,” it is easy to get away with saying, “I don’t like that.” However, the words at hand don’t mean anything. Sure, you might truly have no desire to pursue a style or direction for your brand, website, etc., but having no reasoning behind why you don’t like it can stall or stop progress dead in its tracks. Designers (and their respective companies) thrive on positive and negative feedback. It is what allows them to learn and stretch the range of their skill set. It is what allows them to better their asset delivery time and make the process as quick and as painless as possible. It also helps build relationships between clients, both new and old. Neutral feedback, something like, “I don’t like that,” does the exact opposite.
Yes, neutral feedback is the worst type of feedback a client can give their designer. It essentially leaves the designer hanging from a cliff with no one there to help them up. The designer has no option but to fall to the ground and start the journey to the top all over again, still lacking the proper direction. However, if the client was willing to inquire more or discuss certain aspects of the designs they don’t like, this time with a bit more detail, maybe this temporarily derailed train could get back on track.
THE CLIENT: From the client aspect, this may all be confusing. Why do these designers need to know why I don’t like something? Why is my displeased state alone not enough for them? Well, I’ll tell you; it’s because it doesn’t give any direction or help prevent any future designs from deterring you again down the road, potentially for the same exact reasons.
Plain and simple, if the designer doesn’t know what is wrong, there’s a pretty good chance it will happen again. For example, if they don’t know that you don’t like certain colors or specific typefaces you are seeing now, what’s to stop them from using them again on the next thing they deliver to you?
It is up to the client to inform the designer as much as possible to help prevent the things they are not happy with from reoccurring. This is where proper reasoning plays a big role.
Also, don’t throw a good design away just because you don’t understand it. If something doesn’t make sense to you, ask about it. There may be a pile of thought behind it that just may convert you to a believer.
- TRY ASKING WHY: Next time you don’t like something, try asking “why?” Ask the designer why he/she did something in the manner that they did. I promise you, nine of ten times you will understand a concept 100 times better if you allow yourself the chance to hear the designer’s reasoning behind why certain things are the way they are. Also, it may inspire you down the road.
(Don’t ever doubt a good designer’s mindset. We do everything for a reason.)
- TRY SAYING WHY: If asking isn’t your thing, try telling. Tell the designer why you don’t like their direction or vision. Don’t be afraid to tell them when something looks a bit too childish or maybe it’s too “loud” in a design sense. Tell them the good and bad things about each design you see. This helps them eliminate the things you won’t like from future designs and will help steer them in a new, better direction.
(Go ahead. We can take it. At the end of the day, designers just want to please the client, and we are very good at listening.)
Tell us what you like and don’t like about your website–we would love to help! Kroma Marketing