Most people won’t notice a good typeface when they see one, but, most of the time, THAT IS THE POINT! If a website is designed well, the font will portray a feeling to the site that gives your entire site the vibe it deserves. First off, there is no perfect font. Every designer has their favorites, but no designer uses their favorite on even half of their work. So how do we pick the right one? Well, start with not picking a bad one!
Sure there are tons of “fun looking” looking fonts out there that you may think fit exactly what you want to say, but, more often than not, it really is just “fun looking”. The question is: will someone actually read it? In today’s world, it is much too easy to add any font you want to any medium that calls for it.
Here is what to stay away from and why you should stay away from them.
Even though you might love it, this font is bad, bad, bad, bad, baaaad for your site. The appeal is the hand-drawn nature of the font, which may give it that “fun” aspect you are going for. In reality, this font was designed to do just that. Unfortunately, on today’s web, hand written fonts don’t fit in the clean cut digital world. This font is over used and is unappealing to every audience older than 5 years old. What is easier to read: a hand-written three page paper or a typed three page paper with Times New Roman?
This font was a poor attempt of modernizing a block print typeface. Lesson on modern typefaces: they are made to be “modern” and we all know “modern” things always expire. This font was created in 1901. Needless to say, it is outdated. Please refrain from old, “modern” fonts.
NO, NO, NO, NO . . . it does not look like a brush stroke. Once again this is another font that was created to mimic a handwritten feel but with a “50’s large letter” effect. Dated? Yes.
Maybe Arial is not that bad of a font, but only in a few scenarios. Let’s say you own a sleep therapy company, this is the font for you. Maybe you only want the viewers to look at pictures instead of reading your important information. Either way, this font is BORING. People WILL be uninterested in most everything you have to say, because this font generates no interest at all for your important information.
Ah yes, we almost left out the worst font in the world. This is the third replica of a hand-generated font, and once again, it is over used, hard to read, and just doesn’t look right. Nearly every designer will name this font as one of the top five fonts in the entire world. This font is not only hated, it is loathed entirely.
Do your end user a favor and don’t choose these fonts for paragraph text. They are all very hard to read and are unappealing for your over-all website. Every decision is important for your site. However, if it’s amazing but nobody can read it then what is the point of having a site in the first place? A recent statistic shows that any site that has these five fonts anywhere on it, Google then deletes the site from its search results . . . ok maybe that’s not a real statistic, but it is funny. Don’t get me wrong, any font can be used correctly, but do the web world a favor and use a good font. Save the fonts, save the world!
What are your thoughts on fonts? We would love to know! Kroma Marketing