Ever get that feeling that the “Happy” in “Happy Thanksgiving” isn’t so happy? Think about the last few years. People have lost their jobs left and right. Gas prices couldn’t be higher (oh man, don’t jinx it!). Sandy. Obamacare. Ke$ha. Let’s just stop there.
As we approach this holiday season, and I mean HOLIDAY (since we have 5 shopping weeks, not 4) since Black Friday seems to have taken over the calendar to become “Black Part of November and Most of December”, let’s take a moment to think about the things for which we are grateful, and let’s NOT include the YouTube video of that “It’s Thanksgiving” girl! I know this sounds very rudimentary but sometimes we need to go back to the basics and acknowledge the people who are a part of our business.
Customers or clients would be number one—without them, well, you know. What is it that makes them believe in you and your business to cause them to stick around? Look at the relationship you’ve created. What do you do that sets you apart from your competitors, those little differences, engagements and practices you need to repeat with future customers? Be grateful you still got it! How can you show them your thanks?
Direct reports, the front liners, the doers and movers. Ok, not every one of them is your favorite but what does each employee bring that is unique to them and which only they can provide? Be grateful you’ve got these people! How can you thank them, every day? Sometimes we need to act like we have the greatest business in the world with the best employees and the most amazing clients. If we do, we may just raise the bar, and they may just jump high enough to clear it.
“If your treat an individual… as if he were what he ought to be and could be, he will BECOME what he ought to be and could be.” Johann Wofgang von Geothe
It’s like the trainers at Sea World. I heard it asked how they train these giant mammals to jump in the air as if they are floating over the training pole. The trainer explained that they start with the bar under the water and of course reward them every time they go over it. They keep raising the bar until a 20 foot long, 4 ton Orca is jumping 20 feet over the water. If the trainer wasn’t holding fish to entice the whale, do you think that whale would jump? No!
Then why expect people working for us or with us to do their jobs without appreciation or thanks. It really isn’t rocket science, but we act like it’s the toughest thing in the world to stop what we’re doing and let people know we appreciate what they do.
Let’s just do it every day—say thanks for the small things and before you know it, they’ll be sailing high above the level they were.
How will you be thanking your clients, employees, coworkers for Thanksgiving? Here at Kroma Marketing, we’re having Thanksgiving Dinner together, with maybe a little “thanks giving” in the conversation!