As we Skyped with a client this week, we got to look into the eyes of reality for most business owners: wide-eyed, blurry, confused, and scared spit-less. Like parents of a brand new baby for the first time, this client’s realization has become one of shock and “Awwwww”. I have this business, a precious commodity, that I must take care of but how in the world do I manage, let alone afford to feed it and keep it in diapers! Ok, maybe I was getting my analogies mixed up but, seriously, that is the agonizing question: How do I keep this business going, growing, thriving and building in this economy? SOCIAL, that’s how!
Beverly Macy is co-author of The Power of Real-Time Social Media Marketing, who teaches Executive Global Marketing and Branding and Social Media Marketing for the UCLA Extension and is executive producer of Gravity Summit TV. She recently wrote an article for Huffington Post and in it she said “A corporate officer of a large multinational bank recently said to me, ‘It’s as if there is a red line drawn down the middle of the organization. On one side are those who ‘get’ social media and the importance of becoming a social enterprise. On the other side are those who simply don’t. And it’s starting to affect our productivity and business results.’ Bringing the ‘other side’ to the table is the next big wave inside Fortune 500 organizations. This is one of the biggest management undertakings ever — bigger than pay for performance; bigger than quality management; bigger than Six Sigma; certainly bigger than sustainability.”
Hey, those of you on the other side of the red line! Yeah, you! Wake up and smell the poopy diaper! It’s time for a change! We are already on the crest of the social media wave, and we all know what happens if you can’t ride the wave. Here’s how B2B’s are trying to ride the wave now:
Temple Stark in Keep Up With Marketing Trends The Smart Way says, “Keeping up with what’s going on in promoting your industry means you don’t fall behind. Keeping ahead means you make the competition look like they’re falling behind.” That means we need to go with the trend now because many won’t. We’ve got to get on board and make the journey, even if we’re kicking and screaming, because we will be left behind if we don’t. The trend: SOCIAL and CONTENT MANAGEMENT!
Ms. Macy concluded by saying: “2013 is going to be super exciting. The economy will eventually improve. When it does, the organizations that are social, mobile, in the cloud, and using big data will be on top. The rest of you will wonder what happened. It’s not a bubble, it’s a wave. And if you don’t know that, you’re not on it. Get social now!”
Bam, there you have it. How are you taking care of your “baby”? Tell us, we really want to know!
If you need more information on how to get SOCIAL then contact us at Kroma Marketing.