“To business that we love we rise betime, And go to’t with delight.”
–Antony and Cleopatra, IV.iv
Remember in school when you were told you had to read a Shakespearean work and you had that pit in your stomach because you knew when you actually sat down to try and read it you would have no idea what they were talking about. What was the first thing you did? You went for the crib sheet or “Shakespeare for Dummies,” the days before there were “SparkNotes” websites.
The social media layman probably feels the same way when it comes to navigating through the throngs of various types of networking sites and media share possibilities! IT’S TOO MUCH INFORMATION! Not only that, sometimes it’s in a @completely #different #language!
In talking to a client the other day about the state of their social media assets, I realized they really didn’t have a clue about what we were doing as their marketing firm. They sort of knew we were “posting” and “blogging”, linking and connecting but they really didn’t understand the “why” or the “how” of what we did and how that impacted their business (even with analytic reports every month). It was amazing to watch the client’s face when she began to get it. In fact, it really kind of scared her a little. We were bringing in business!
Those of us in the throes of this business every day lose touch with our clients’ level of understanding. So if you are a little “social media illiterate” here’s a “cheat sheet” breakdown of the top tier in social media. Or in the spirit of Shakespeare, “Hither thou to thine crib sheet (below) and make haste, pray thee, to possess thine social media wisdom!”
What’s got you scratching your head in the social media world? We would love to hear from you! www.kromamarketing.com