At three years old, Twitter has become one of the fastest growing media outlets on the market. In fact, traditional media, like newspapers and magazines, have somewhat given up on getting the news first. Celebrities, politicians, athletes are all getting in on the “news here first folks” freight train. In an infographic published August 14, 2012, it’s plain to see how social media impacted the Olympics for the first time in history.
If an event as old as the Olympics can be impacted by social media in such an astonishing way, so can your business. Twitter, Facebook and the internet are the “go to” for news first, but these outlets are also the “go to” for marketing your business. It’s the way people are getting the “news” on who is doing business online and how they are doing it and it’s faster and more far reaching than any other medium.
According to a study cited in the Huffington Post in an April 2012 article, “While email is used by more consumers to receive messages from companies, Twitter and Facebook are more effective at inciting a purchase, the study found — with Twitter emerging as the big winner. Thirty-two percent of respondents said that they were more likely to buy something from a company after ‘following’ the company on Twitter and 24 percent of respondents said they were more likely to make a purchase after ‘liking’ a brand on Facebook. In comparison, only 21 percent of respondents reported that a subscription to a company’s e-mail list makes them more inclined to buy from that company.”
If you haven’t gotten on that “news here first folks” freight train, it’s time to jump on board before you get left behind.
So what are your thoughts?