As brands continue to transition and aim more of their focus, dedication, and support on social than ever before, community managers are becoming the voice of more and more companies. They are at the front lines of the courtship between brands and their fans, so what does it take to make a great one?
Think of a community manager role as a suitor with his/her romantic interest. It’s usually not love at first sight…they must be deeply involved, not too aggressive, and stay committed. Fostering relationships is the key behind a good community manager’s success. Some things to look for in a born community manager are confidence, passion, focus, and integrity. Think you have what it takes? Below are a few more stats about community managers.