Social media is not about creating a new personal or brand identity, social media is about being yourself…be real and transparent. Sure, when job hunting or representing a brand, you sometimes need to be cautious of photos or comments being posted, but this should not change how you represent your brand on social media. Here are a couple guidelines for your social swag…
Adopt a Brand Voice.
A brand with little consistency on social media can provide little to no value to their fans and/or customers. Finding your true brand voice and sticking to it is a social media best practice. Also make sure your voice actually has a human aspect to it, no one wants to engage with a robot or machine. So be friendly, and adopt a voice that aligns with your core values.
When you make a mistake, own it. Trying to hide it or cover it up is one of the worst things you can do. With as much word of mouth that brands get on social media, being honest and trustworthy will earn you brownie points. Stay classy, and you’ll earn uber respect from your fans.
No one likes a faker, in any aspect of life. So one of the most important things you can do before going social is to identify who you are and what you’re about. Relationships are created both in real life and via social media, so be sure to show your true colors!
What are some other social media best practices?
For more social media tips, visit Kroma Marketing.