Watch the Big Game with the Coca-Cola Polar Bears

Ready to have a whole new Super Bowl experience? The Coca Cola Polar Bears are actually hosting their own Super Bowl watch party at CokePolarBowl.com, and you can watch the game, just as they are. In an attempt to tie social media into their overall Super Bowl strategy, they want you to watch along and interact with the Polar Bears. This is something completely new that we haven’t seen done before, so we can’t wait to see what they have in store for us during the big game! Stay tuned…

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