Google+ has recently opened up pages for businesses. Now what? Just having a profile is not enough. Here are a couple of ways to improve your business page and get the most out of it.
- Firstly, your overall design needs to be clean and consistent with your brand. That being said, pictures and visuals should be tied to your page in an eye-pleasing way.
- Secondly, you need to be engaging with your audience on a regular basis. Offering coupons or vouchers in return for answering a question is a great way to get fans involved and for you to learn more about what they want out of your brand.
- Lastly, interactivity can be a fun way to get fans involved on your page. The bigger the brand, the easier it is to pull off. Some big name brands like Red Bull use animations on their banner to make their page come alive.
What are some examples of really great Google+ pages you have seen?
For innovative social media campaigns- Kroma Marketing.