For content purposes, it is said that twitter is better than Facebook, if you want people to click your links. The reason is that people follow certain people on twitter specifically for the content they put out there. While lack of content and information is certainly not an issue when perusing the internet, there is something to say for tiny snippets of your daily news in 140 characters or less. Which sites do you visit specifically for content, or which twitter accounts do you follow?
Creating innovative social media campaigns for businesses; Kroma.